I started in the e-commerce and fashion industry by starting my own t-shirt brand called Ardentees back in 2009 as I was intrigued by the whole idea of e-commerce and waking up to see emails of customers buying your products. I always had an idea to do something creative and felt that Ardentees will be a good medium for cool designers and artists to display their creativity and customers have an outlet to buy creative products. I spent a year sourcing from different sources before I could finally settle on a manufacturer who was able to produce quality I wanted for my brand.
I sold off the company in 2013 and went to work for a few fashion / e-commerce startups like Zalora and Lift12 where I help to start their own private labels from ground up from creating the brands, managing the design team, sourcing factories and suppliers, setting up operations and sourcing teams in China and coordinate the whole supply chain from sourcing to delivery.
What inspired me to start Bryden was when I realised that what I learnt and experienced in my journey will be very useful to people who were like me when I first started my own brand faced the difficulties faced in finding a good manufacturer and handling the whole supply chain process.
My entrepreneur journey started with Wimdu, a company that provides travel accommodations. Wimdu is part of Rocket Internet which is a leading global incubator and has already built some of the world's most admired and largest internet businesses (including Zalando in Europe, Dafiti in Brazil, Groupon International). Being part of a small team, we were able to reach to the top two revenue countries out of 8 countries.
I proceeded on with Rocket Internet’s next venture, Zalora, to lead the production team. The fast-paced environment and coordination was pretty extreme and the ability to hit the KPI every month was crucial. With the limited management software that is available to us, I have created management software which is used across Malaysia and Singapore to solve some of the major hiccups.
During my time in Rocket, I came to realize the importance of forward thinking and processes to have an effective and productive environment. Having gained experience in creating and refining processes and handling supply chain management, I have decided to set up Bryden with Donovan. I believe that the hassle of managing the whole supply chain is taking a toll on many entrepreneurs and fashion brand owners. We believe that by offering our services, they are able to focus more on sales and marketing to expand their brands.